How Do Introverts Succeed in Business?

Tanja Gardner Conscious Introvert Success

Tanja Gardner

Think you know what it means to be introverted?  Well, if your idea of an introvert is a socially awkward, anxious person, who’s overly shy, if you think being introverted is a bad thing, or that it is simply a lack of extravert ‘skills’, then think again.  In fact, you might be an introvert and not even know it.

As an introvert myself, I was fascinated to meet Tanja Gardner of Conscious Introvert Success, who identifies herself as a deeply introverted (but not even slightly shy!) entrepreneur who started business life online as a copywriter. Somewhere along the line, she discovered she longed to help introverts like her to build their businesses while honouring their introversion. That’s why she started Conscious Introvert Success: a treasure-trove of introvert-friendly information and resources.  You can watch my fascinating interview with Tanja below (and make sure you sign up for her free webinar on email/newsletter marketing for introverts!).

One of our favourite tools here at Human Nature is the MBTI (Myers Briggs Type Indicator).  It explores the difference between Extrovert and Introvert preferences in depth, and describes introversion like this:

“People who prefer introversion like to focus on their own inner world of ideas and experiences.  They direct their energy and attention inwards and receive energy from reflecting on their thoughts, memories and feelings.”

Introverts may exhibit the following characteristics:

  • Drawn to their inner world
  • Prefer to communicate in writing
  • Work out ideas by reflecting on them
  • Learn best by reflection, mental “practice”
  • Focus in depth on their interests
  • Private and contained
  • Take initiative when the situation or issue is very important to them

For me, identifying myself as an introvert, as part of my introduction to MBTI, was a hugely important part of understanding what makes me tick (and what makes me tired).  I stopped thinking of introversion as a negative and started seeing more of my strengths.  What is more, it helped me to look after myself properly as a business owner – I had a better understanding of how to recharge the ol’ batteries.

The world of business can be an interesting place for an introvert, though – it’s set up rather well for the more outwardly expressive extraverts, whose energy is recharged by surrounding themselves with people and talking.  But for an introvert, marketing and networking can present challenges, not least because they are an energy drain, and will more often then not have you working ‘out of preference’.

Watch my interview with Tanja to find out more about introversion, how she helps clients tackle the issue of marketing the right way for them, and get her top tips on marketing your business if you’re an introvert.

Here are the vital links you’ll want:

Getting clear on your strengths as an introvert

Lowering your personal energy cost of your newsletter marketing

Free email marketing webinar with Tanja Gardner – Sign Up Here


To find out more about MBTI, the introversion/extraversion dichotomy, or to find out what ‘type’ you are, talk to us here at Human Nature by hitting the contact tab, and booking a completely free Discovery Session.



2 thoughts on “How Do Introverts Succeed in Business?

  1. Tanja @ Conscious Introvert Success says:

    Thanks so much for a wonderful interview, Liz – it was a real pleasure to chat with you!

    And if there are any questions your readers have about anything you and I talked about in the video, I’d be happy to answer them – just ask in the comments below 🙂



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